![]() ![]() businesses, a majority of which are small or medium-sized, use TikTok to reach their customers.īe smart: Tuesday's video is part of a broader consumer campaign that the short-video platform is beginning to push amid growing efforts by federal and state governments to limit or ban the app. On Tuesday, Chew posted a TikTok video touting the app's reach, asserting that 5 million U.S.Chew will also likely cite TikTok's role in supporting small businesses - a message that's also been used by tech rivals like Meta and Google when faced with regulatory pressure.The company now counts more than 150 million monthly active users in the U.S., up from the 100 million users it first reported in 2020, executives confirmed to Axios.TikTok has also captured far more revenue than its competitors from in-app purchases, like coins that fans can use to tip their favorite creators, per Apptopia.ĭriving the news: TikTok CEO Shou Zi Chew plans to highlight the app's growth in remarks prepared for his first-ever Congressional testimony on Thursday and released Tuesday night by the House committee he will address.ad revenue by 2024, far outpacing rivals like Snapchat, Pinterest and Twitter, per eMarketer. The app is expected to generate more than $11 billion in U.S.lip-syncing app Musical.ly in August 2018, according to data from Apptopia. than any other social app since it merged with U.S. ![]() The TikTok app has been downloaded more times in the U.S.Why it matters: TikTok’s scale presents an enormous challenge to lawmakers trying to argue that the app's national security threat outweighs the wishes of the millions of people and businesses that use the app. ![]() government's threat to ban TikTok takes aim at what has become the most popular smartphone app in the country. Data: AppTopia Note: Musically became TikTok in the U.S.
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